Diploma in Business Administration

AIM

The programme will equip graduates with the requisite skills to deal with the problems of small and medium scale enterprises in Ghana and to fill the middle-level manpower needs of the public and private sectors of the Ghanaian economy. This would be achieved particularly through the third trimester field practical programme practiced by the University.

The Diploma in Business studies programme seeks to achieve the following objectives.

• Develop the managerial and entrepreneurial skills of the graduates.
• To produce the needed entry level manpower personnel to manage small and medium scale enterprises and provide support to top management in public and private sectors.

Programme Objectives

The objectives of a Diploma in Business Administration program are designed to equip students with foundational knowledge, skills, and competencies to succeed in various business and management roles. Here are the key objectives:

The objectives of a Diploma in Business Administration program are

• Provide students with a broad understanding of core business principles, including management, finance, marketing, economics, and operations, to build a solid foundation for understanding how businesses operate.
• Equip students with practical skills necessary for day-to-day business operations, including problem-solving, decision-making, and analytical abilities. The program aims to ensure that graduates can effectively contribute to organizational success.
• Prepare students to take on entry-level roles in management by instilling a basic understanding of organizational structures, leadership principles, and effective teamwork. This prepares them for supervisory or assistant roles within businesses.
• Emphasize the importance of communication in business settings by training students in business writing, presentation, and interpersonal skills, which are essential for internal and external business communications.
• Encourage an entrepreneurial mindset by introducing students to business planning, small business management, and innovation. This prepares them for self-employment or to contribute creatively within existing businesses.

Lay a solid academic foundation for students who wish to continue their studies, enabling them to transition smoothly to advanced qualifications such as a Bachelor’s degree in Business Administration or specialized fields within business.

Employment

A Diploma in Business Administration provides graduates with a broad skill set and foundational knowledge that make them employable in various entry-level roles within both the private and public sectors. Here are some key employability outcomes:

Entry-Level Roles in Business Administration:

Graduates can work in administrative roles such as administrative assistant, office manager, and business support roles, where they handle tasks related to documentation, communication, and basic office management

Customer Service and Sales Positions:

With a background in business fundamentals, graduates are well-suited for customer service or sales roles. These roles can be within retail, telecommunications, financial institutions, and other service-based industries.

Financial and Accounting Assistant Roles:

Graduates with accounting and financial literacy can work as accounts assistants, finance clerks, or in similar entry-level positions within finance departments, assisting with bookkeeping, payroll, and basic financial analysis.

Marketing and Sales Assistant:

Knowledge in marketing and customer relations makes graduates suitable for roles such as marketing assistant, sales representative, or social media coordinator, where they help manage branding, promotions, and customer outreach.

Human Resources and Recruitment Assistant:

The program prepares graduates to take on basic human resource roles, including HR assistant, recruitment officer, or payroll assistant, handling HR tasks such as recruitment, training, and employee management support.

Entrepreneurial and Self-Employment Opportunities:

The diploma provides graduates with the skills needed to manage their own small businesses or startups, from budgeting and finance to marketing and operational planning.

Public Sector Opportunities:

In government and non-governmental organizations, diploma holders may find opportunities in administrative roles, finance departments, or customer service positions, where business knowledge and administrative skills are valuable.

Entry requirements for admission

Admission is open to all who qualify as follows:

1. • TVET/NAC II qualification or equivalent for vocational track applicants.
     • Minimum of six passes in WASSCE/SSSCE, with three credits in core and elective subjects.
   • Mature students (25+ years) with proof of age and successful completion of an entrance exam.
   • Recognition of equivalent foreign qualifications approved by GTEC.
   • Applicants with Diploma in Business Studies DBS.
   • Advance Business Certificate Examination (ABCE) and RSA stage III
   • General Business Certificate Examination (GBCE) or RSA Stage II with Grade A-D in five (5) subjects including Accounting, Business Management, English Language, and Mathematics.

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