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Nana Danso Boafo (Mr.)

Nana Danso Boafo (Mr.)

Dean of Business School | Head of Department- Accounting and Finance | Senior Lecturer

Nana Danso Boafo (Mr.)

Dean/ Head of Department- Accounting and Finance

Email: ndboafo@csuc.edu.gh

Educational Qualifications:

  • BBA, CIM UK, MBA, MSc, PHD (Candidate)

Areas of Specialisation:

  • Marketing, Management and Corporate Strategy and Leadership

 

Service to the Community:

  • Ag Director, Business Development Centre & Industry collaboration officer
  • Entrepreneurship coordinator

 

Research Interest:

Marketing Strategy Development

 

Published Peer reviewed articles / Book Chapters/ Academic books:

 

  • Boafo N.D., (2025) Small and Medium Enterprises Marketing Strategies and Marketing Performance in Ghana: The Mediating Role of Marketing Knowledge. Journal of Applied Science, Arts and Business
  • Boafo N.D., (2020) Evaluating E-Procurement Impact in The Public Sector. Archives of Business Review – Vol. 8, No.5. DOI: 10.14738/abr.85.8268.
  • Boafo N.D., (2020) The balance between corporate identity and corporate image and its impact on marketing of universities in Ghana. Archives of Business Review – Vol. 8, No.5. Publication Date: May 25,2020 DOI:10.14738/abr.85.8323.
  • Boafo N.D., (2018) Five (5) forces analysis of the Banking Industry in Ghana. Case study of Fedelity Bank Ghana. International Journal of Economic, Commerce and Management. UK.
  • Boafo N.D.,(2018) The Practical Significance of BCG (Boston Consulting Group) Matrix in the Fast Moving Consumable Sector in Ghana, Case Study of Nestle Ghana Limited. Science Journal of Business and Management (under review ID (1751103)
  • Boafo N.D, (2015). The impact of Mobile Number Portability on Service deliverly of the Telecommunication Industry in Ghana. A case study of Airtel Ghana. Journal of Developing Country Studies, Vol 5, No 6 (2015).
  • Boafo N.D, (2015). The impact of corporate social responsibility on organisational performance A case study of Vodafone Ghana. The internaltional ournal of Business and Management (2015)
  • Boafo N.D (2015). Effect of Sales Service Quality on Customer Retention A case study of PHC Motors Accra. The International Journal of Business and Management. (2015)
  • Boafo N.D, (2015). Assessing the nature of competition in the telecommunication industry:  case study of Airtel Ghana limited, Kumasi. European Journal of Business and Management Vol 7, No 8 (2015)
  • Boafo N.D (2015) Reasons Behind the failure of New Products: Case study of Duck Bar Soap of PZ Cusson Ghana. Research and Analysis Journal 2015 Conference papers
  • Boafo, N.D ( 2023)The Contribution of Website Attributed to Students Satisfaction. A case study of KNUST. Africa conference on information systems and Technology
  • Boafo N.D. (2020). Market Entry Strategies for a  Saturated Industry ,A Case Study Of  Globacom  Mobile Ghana Limited

Articles under review:

Research in Progress:

  • Influence of Social Media On Political Campaign Success in Ghana. Moderation Role of Engaging Content.
  • The role of emotional branding on consumer attitude in Ghana. Mediating role of sustainable eco-friendly marketing campaigns
  • Social Media Usage Influence on Young Adults Purchase Intention in Ghana. Moderating Role of Consumer Feedback
  • The impact of social media marketing on consumer behavior towards financial services in Ghana. moderation role of gender
  • The Influence of Virtual Branding Elements on Consumer Attitude in Ghana
  • Effects of television advertisement on consumer’s attitude towards consumption of milk in Ghana

Conferences and Workshops Attended:

  • Workshop on Africa-German Entrepreneurship Academy (AGEA) training program. Organized by Centre for Business Development (CBD) KNUST (November 2017)
  • Conference paper presentation  at the 2nd Africa conference on information systems and technology at Gimpa on the 5th and 6th July 2016
  • Conference paper presentation at the 3rd workshop on IT and Systems 2014 organized by GIMPA.
  • Writing Research Paper, organized by University College of Management Studies and delivered by Professor S.N Boapeah (October 2011).
  • Making your Brand Work, organized by The Chartered Institute of Marketing UK and delivered by Professor Collin Gilligan (October 2007).
  • Strategic Marketing Planning for Growth, organized by CIM-UK Central London Services Branch and delivered by Professor Emeritus Malcolm McDonald(January 2008)
  • Total Quality Management- GIMPA (2001)

Consultation Services:

  • Enlarging Your Social Network for Academic and Financial Progress (Christian Service University (2025)
  • Adopting an Entrepreneurial Mind-set in Private Schools: Innovative Strategies for Revenue Generation (Private School Association) 2025
  • Preparing for Effective Selling: Two Day Training Oyerepa Fm      14-15 August 2024
  • Curriculum Development (BSc marketing Programme for St Margaret University College  2013)
  • Organized Seminar on Marketing Planning for Small Businesses. Held at the Golden Tulip Kumasi. On the 12th  June 2012
  • Organized Seminar on Customer Service for ECG Staff Kumasi. 11th - 12th  March 2014
  • Other Marketing Consultancy Services to the industry.

 

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