Aims
MSc Digital Marketing and Supply Chain Management aims to develop the needed skills and competencies of students as far as digital marketing and supply chain management policies are concerned in both public and private sector.
The programme will also integrate the fundamental principles of digital marketing with the broader economic, technological, and sustainability challenges facing today’s global market to be able to develop sustainable marketing and supply chain management strategies to grow any business or institution in these challenging times.
Students will also have a practical understanding of marketing analytics and logistics management, and can make well-informed marketing decisions in practice.
Objectives
The objectives of the MSc. Digital Marketing and Supply Chain Management programme are:
- To address the digital skills gap and the need for integrated skillsets across digital marketing and supply chain management.
- Integrate the fundamental principles of digital marketing and supply chain management,with the broader economic, technological, and sustainability challenges facing today’s global market.
- To Prepare students for leadership roles in digital marketing and supply chain management, emphasizing the importance of strategic thinking, innovation, and collaboration.
- To develop analytical and communication skills through projects and case studies, ensuring that students can effectively communicate their ideas and solutions.
- To Prepare students to address the challenges posed by digital transformation and changing market dynamics, including the need for high standards of performance in skills and business practices.
Courses
- Marketing Management
- Strategic Supply Chain Management
- Procurement Management
- E- Business Law, Ethics And Cyber Security
- Management Information System
- Research Methods
- Digital Marketing Management And Strategy
- Integrated Marketing Communication ( Imc)
- Global Logistics
- Marketing Analytics
- International Marketing Strategy
- Managing Risk In Supply Chains
- Project Management
ENTRY REQUIREMENTS
- To be admitted to the MSc Digital Marketing, Logistics and Supply Chain Management Programme, the candidate must hold any of the following from a recognized University or Professional Body:
- BSc. / BBA/ BA in Marketing, Information Technology, B. Commerce, or Logistics and supply chain management degrees (at least 2nd Class Lower Division)
- Other undergraduate degree, at least 2nd Class Upper Division; 2nd Class Lower Division degree may be considered subject to interview performance or having the required work experience in related fields.
- Final Certificate of the CIM, and CILT and similar professional qualifications
- Post-graduate certificates in Marketing and Logistics and supply chain management degrees
The Board of Graduate Studies may conduct tests or interviews to affirm the suitability of students for the programme.
DURATION: 12 months (2 semesters)
LECTURE SESSIONS: (Weekends)
- Fridays: 3.00pm-8.30pm
- Saturdays: 8.00am-3.00pm
JOB PROSPECTS
- Marketing manager
- Digital marketing/ E-commerce manager
- Channel/ distribution manager
- Supply chain /logistics manager
- Procurement manager
- Supply chain analyst
- Product or brand manager
- Distribution manager
- Operations manager
- Sales manager
EXPECTED OUTCOMES
Upon completion of the programme graduates should be able to:
- Demonstrate knowledge and skills across a range of digital marketing areas, including social media, content media, digital marketing metrics and analytics
- Demonstrate knowledge of supply chain management principles, strategies, and best practices
- Develope critical thinking skills and applying digital marketing and supply chain management theory to inform decision-making
- Effectively communicate digital marketing concepts and supply chain management, ideas to both specialist and non-specialist audiences
- Identify, source, manipulate and analyze data necessary for making marketing decisions in the digital and supply chain management domain
