Bachelor of Business Administration (Marketing Option)
A knowledge-intensive approach to development is the only path for sustained development in Africa in an interwoven and interdependent global economy. Ghanaian Universities have, therefore, been called upon to pay more attention to quality and relevance of higher education to national economic growth and competitiveness. Moreover, the competitive employment market in knowledge-based economies attracts students who can demonstrate knowledge, professional competence and integrity.
Goals
The goal of the Bachelors of Business Administration Marketing Option Programme is to develop morally upright talents who can deploy technology to enhance productivity and business growth. In today’s complex and dynamic environment, the purpose is to develop competent marketing and logistics professionals with integrity who have an integrated business perspective and understand the unique contribution of logistics to organizational competitiveness. The programme, therefore, adopts problem-solving, ethics and faith-based business models that combine contemporary concepts in business with a practical competency-based approach to develop and strengthen students’ knowledge, skills and abilities.
Programme Objectives
The main objectives of the programme are to:
- Prepare students to develop requisite knowledge, skills, enterprise, and attitudes for academic and professional business practice in the competitive job market.
- Produce high-level professional entrepreneurs, Logistics managers and practitioners with a high sense of integrity and requisite capabilities of innovation, efficiency and productivity for the development of new products and services for the transformation of society.
- Enable students to acquire analytical capabilities, requisite knowledge and skills required to function effectively in the field of Logistics in contemporary organizations and related areas.
- Produce Logistics managers who integrate knowledge with professional ethics and demonstrate moral leadership in mobilising and managing human resources for organisational growth.
- The BSc Purchasing and Supply Chain Management is also affiliated to Kwame Nkrumah University of Science and Technology.
Courses
Level 100: First Semester
| Course Code | Course Title | Credits |
| CSUC 101 | Writing Skills I | 3 |
| CSUC 105 | Religion, Morality and Social Values in Africa | 3 |
| CSUC 107 | Basic Computer Literacy | 3 |
| CSBG 131 | Introduction to Business and Public Administration | 3 |
| CSBF 135 | Principles of Microeconomics | 3 |
| CSBG 137 | French for Business I | 3 |
| CSBA 149 | Business Mathematics | 3 |
| TOTAL | 21 | |
Level 100: Second Semester
Course Code |
Course Title |
Credits |
| CSUC 102 | Writing Skills II | 3 |
| CSUC 106 | Critical and creative thinking | 3 |
| CSUC 108 | Introduction to Biblical Studies | 3 |
| CSBF 136 | Principles of Macro Economics | 3 |
| CSBG 138 | French for Business II | 3 |
| CSBG 152 | Business Finance | 3 |
| CSBG 154 | Money and Banking | 3 |
| TOTAL | 21 | |
| Course Code | Course Title | Credits |
| CSUC 101 | Writing Skills I (For Level 200 Entrants Only) | 3 |
| CSUC201 | Quantitative Methods | 3 |
| CSBG 243 | Principles of Management | 3 |
| CSBA 263 | Financial Accounting I | 3 |
| CSBG 267 | Principles of Procurement and Supply Chain Management | 3 |
| CSBG 261 | Management Information Systems | 3 |
| CSBH 259 | Principles of Human Resource Management | 3 |
| TOTAL | 18/21 |
L-200: Second Semester
| Course Code | Course Title | Credits |
| CSUC 102 | Writing Skills II (for L200 Entrants only) | 3 |
| UGRC 140 | Science and Technology in Our Lives | 3 |
| CSBM 250 | Principles of Marketing | 3 |
| CSBA 264 | Financial Accounting II | 3 |
| CSBF 260 | Business and the Economy of Ghana | 3 |
| CSBF 272 | Corporate Finance | 3 |
| CSBG 270 | Office Administration and Business Communication | 3 |
| TOTAL | 18/21 |
L-300: First Semester
| Course Code | Course Title | Credits |
| CSUC 105 | Religion, Morality and Social Values in Africa
(For L200 and 300 Entrants only) |
3 |
| CSBG 311 | Business Law | 3 |
| CSBM 317 | Brand Management | 3 |
| CSBM 341 | Production and Operations Management | 3 |
| CSBM 357 | Service Marketing | 3 |
| CSBM 397 | E- Commerce | 3 |
| TOTAL | 15/18 | |
L-300: Second Semester
| Course Code | Course Title | Credits |
| CSUC 106 | Critical and Creative Thinking(For L200 and L300 Entrants only) | 3 |
| UGRC 140 | Science and Technology in Our Lives (for L300 Entrants only) | 3 |
| CSBM 314 | Strategic Marketing | 3 |
| CSBM 386 | Consumer Behaviour | 3 |
| CSBG 368 | Research Methods | 3 |
| CSBF 324 | Managerial Economics | 3 |
| CSBG 346 | Business Ethics | 3 |
| TOTAL | 15/18/21 |
L-400: First Semester
| Course Code | Course Title | Credits |
| CSBM 443 | Business Consulting | 3 |
| CSBM 417 | Integrated Marketing Communication | 3 |
| CSBM 455 | Marketing Research | 3 |
| CSBM 471 | International Business | 3 |
| CSBF 477 | Business Planning, Entrepreneurship and Development | 3 |
| TOTAL | 15 | |
L-400: Second Semester
| Course Code | Course Title | Credits |
| CSBG 412 | Project – Dissertation | 6 |
| CSBM 420 | Retail Management | 3 |
| CSBM 454 | Sales Management | 3 |
| CSBM 442 | Strategic Management | 3 |
| CSBG 464 | Project Management | 3 |
| TOTAL | 18 | |
Employment
Adequate consultation was made with relevant professional bodies in dealing with the design of the content of the courses and the likely progression in the membership of relevant professional bodiesupon completion. Consultations were also made with technological institutions. This makes our graduates who are already employed gain opportunity for career progression. Graduates looking for jobs are likely to be employed by both public and private institutions in the following capacities:
- Managers and officers in Logistics Departments.
- Consultants in Consultancy and Business Support Service in organizations that offer Procurement, Courier, Transport, Warehousing and Security services.
- Self- employed entrepreneurs in business and social enterprises.
Entry requirements for admission
Admission is open to all who qualify as follows:
- SSSCE credit passes (A-D) in six (6) subjects: three (3) electives plus, three (3) core- English Language, Mathematics, and Integrated Science. Aggregate score should not exceed 24.
- WASSCE credit passes (A1-C6) in six (6) subjects: three (3) electives plus, three (3) core- English Language, Mathematics, and Integrated Science. Aggregate score not exceeding 36.
- GCE ‘O’ and ‘A’ Level holders: Candidates should have two (2) G. C. E. ‘A’ Level passes and five (5) GCE ‘O’ level credits including English Language and Mathematics. Applicants with three (3) A’ Levels passes, plus a pass in General Paper may be considered for level 200.
- Holders of ACCA, CIMA, ICA, ICM, ICSA, CIB and Diplomas (HNDS, DBS, RSA II & III, GBCE, ABCE etc.), in appropriate business courses will be considered. Their entry point will depend on the Certificate presented and the subject combinations.
- Mature applicants must not be less than 25 years at the time of admission. They will be required to write and pass an entrance examination in English Language, Logic and Quantitative Techniques, and also attend a selection interview.
